Rory Sutherland: Why Innovation Is Overrated – The Hidden Forces Shaping the Future

In this eye-opening discussion, Rory Sutherland argues that we’re getting innovation all wrong. From over-hyped technological breakthroughs to the cult of disruption, he challenges the prevailing narrative that change is always about creating something new. Instead, Rory reveals why the future is often shaped by invisible forces, overlooked biases, and the human tendency to rationalize our decisions after the fact.

Is innovation really about cutting-edge technology, or is it about seeing what already exists in a new light? In this video, Rory offers a fresh perspective on how we understand change, disruption, and progress in the 21st century.

Key Takeaways:

Why most "innovations" are just new ways of using existing ideas.
How we confuse disruption with progress—and why that’s dangerous.
The psychological biases that shape our decisions and how they impact innovation.
Join the conversation and challenge your assumptions about what the future really holds. Like, comment, and subscribe for more unconventional wisdom from Rory Sutherland.