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Case Study: Automation Drives Efficiency – But How Do We Measure It?

Sören Haubold,, Head of Market Intelligence & Analyst Relations, G+D Mobile Security Germany GmbH

Digital transformation and process automation are key drivers of business efficiency — but how can we measure their true impact? In this session, we explore the intersection of automation, AI, and performance metrics in modern organizations. With increasing reliance on tools like Microsoft Co-Pilot and the transition to centralized data platforms such as Power BI and Salesforce, the challenge is no longer just implementing automation, but understanding and quantifying its value. From structured workflows to AI-supported search in large content repositories, we’ll examine practical approaches and common roadblocks — and discuss how to turn digital initiatives into measurable business success. The presentation will discuss how we approach the main challenges in navigating and searching large document and data landscapes of currently approximately 20,000 news items and over 7,000 documents as well as how we gradually move away from manual to automated workflows.

In this session, you will learn:

How to define and measure efficiency in automated processes using key performance indicators (KPIs), process benchmarks, and data-driven insights.
How to structure complex topics and workflows for automation, identifying which traditional steps can be simplified and where human oversight remains essential.
How to integrate your data and systems effectively (Power BI, Salesforce, HubSpot, etc.) to create a unified workspace — and use that integration to track performance and improve decision-making.