The Future of CTV in the New Open Web

CTV is one of the fastest-growing channels in all of digital advertising, with ad spend projected to surpass $21 billion by 2023. In addition, significant new entrants will join the ad-supported landscape in the likes of Netflix and Disney+ as we move into 2023. In order to make the most of the power of CTV, marketers must understand the evolving nature of the medium and work with partners who make scalability and measurability a reality. Still many challenges remain, including properly managing target customer reach and frequency across the many streaming providers as well as properly measuring success. Join Viant, a leading people-based advertising software company, and its partners for an insightful discussion on the future of CTV in the New Open Web.