During AI for Good #AIforGood 2025, the State of Geneva hosted a diverse, collaborative stand co-managed by the Cantonal Office of the Economy and Innovation (OC). Over the four days it brought together nearly 20 cantonal public institutions and related organisations.
Niels Bohr, Project Manager for the Digital Economy in the Department of the Economy and Employment, explained that their role is not to deploy AI directly within the administration but to support small and medium-sized enterprises (SMEs) in their digital transformation, especially the integration of AI. The Geneva stand served as a platform to showcase how the local government fosters innovation through partnerships, start-up incubators and awareness-raising actions. FONGIT, which backs start-ups such as OOVIE Studios, is one of these incubators. The broader collaboration also involves semi-public bodies, academic and university institutions and a foundation of International Geneva.
OOVIE Studios – AI-generated interactive cinema
The stand highlighted OOVIE Studios’ AI-generated interactive-cinema project. Based in Lugano and supported by FONGIT in Geneva, OOVIE Studios combines real-time musical performance with generative video. They begin by consulting musicians to understand their vision and emotional landscape, then use AI to create a reactive film projected during concerts. The system responds dynamically to changes in the music, creating a unique visual storyline for each performance. Their first public showing is planned for the Venice Film Festival (La Mostra di Venezia), and the technology has already been used in brand activations. This approach merges generative AI, performance synchronisation and affective computing into a new audiovisual medium.
Autonomous mobility – Geneva Public Transport (TPG)
Geneva’s Public Transport operator, TPG, presented projects related to autonomous vehicles. While there was some light-hearted speculation about free self-driving Teslas, the stand focused on the ongoing regulatory process required for the legal roll-out of autonomous mobility in Switzerland. Full autonomy is not yet permitted, but pilot projects and proof-of-concept demonstrations show that Geneva is positioning itself to take part in the regulatory and technological evolution of AI in public transport.
AI in diplomatic training
Another compelling element was AI’s integration into diplomatic training. Geneva is a major global hub for international organisations, including many UN bodies, and efforts are under way to explore how AI can support diplomacy. Tailored training programmes for diplomats, international organisations, NGOs and interested graduate students cover AI proficiency, ethical deployment and the geopolitical impact of emerging technologies. This reflects Geneva’s unique position at the crossroads of tech governance and international diplomacy, where policy and innovation advance together.
Trust Valley and the “trust economy”
Trust Valley, another flagship initiative, supports start-ups working in the so-called “trust economy.” This Vaud-Geneva incubator specialises in fields such as cybersecurity, data privacy and legal tech, providing a fertile ground for companies that rely on secure, transparent and compliant digital services. Geneva’s reputation for discretion and banking and regulatory stability makes it a natural home for trust-focused start-ups. Trust Valley leverages this by aligning new technologies with Swiss legal and fiduciary frameworks, strengthening its credibility in this sensitive area of AI development.
Digital-education resources
The Department of Public Instruction also presented materials designed to help teachers and pupils understand digital transformation and AI. Brochures and learning modules covered topics such as space exploration and robotics. A live robotics-programming competition had taken place during the two previous days. These resources aim to build digital literacy from an early age, preparing Geneva’s students to engage with AI critically and creatively. The emphasis is on experiential learning, fostering curiosity and technical mastery rather than passive consumption of technology.
MOOCs and guides for SMEs
The Cantonal Office of the Economy and Innovation—where Niels works—also develops MOOCs and guides in areas such as blockchain, digital responsibility, AI and cyber-risk, mainly in French but with multilingual written content. These resources form part of a broader strategy to upskill entrepreneurs, especially SMEs. An annual Digital Forum is also organised, bringing together more than 300 participants to discuss current topics.
My full AI For Good 2025 video coverage is here: • AI For Good 2025 video coverage
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