Are You Keeping Up with the PCF Boom?

In this video, we discuss the surging popularity of Product Carbon Footprints (PCFs). We cover:

The PCF Boom: The rapid growth of PCF generation
PCF value: Where PCFs deliver value and where they fall short.
PCF challenges: The key challenges to be aware of when generating and sharing PCFs.
Data readiness: How to balance PCF demands with data accuracy and confidence
PCF set up: Practical guidance on generating and sharing meaningful PCFs

Chapters:
00:00 Rapid Growth of PCFs Outpaces Exchange Rates
05:50 Benefits of Sharing Product Carbon Footprints for Challenger Brands
08:19 Benefits of Generating PCFs for Businesses
12:07 Brand Claims on PCFs: Rare Upsides and Potential Risks
14:36 The Importance of Brand Consistency for First Movers
17:45 Prioritising Product Tiers for Clarity with PCFs
22:02 Effective Data Management: Start Small and Iterate
23:55 Adapting Packaging Strategies: Importance Varies by Product