Her Majesty PRADA. How Miuccia created the brand YOU DREAM OF | AGP

Italian fashion house Prada has grown from a local bag-making workshop to a true fashion empire in its more than 100-year history. It now makes clothes, shoes, accessories, perfumes, and it is considered one of the most luxurious and elegant brands in the world.
The fashion house Prada, remaining one of the most influential luxury brands in the world, has long gone beyond the fashion industry. It creates social projects, supports the arts and responds sensitively to events taking place in the world.
According to Miuccia Prada, "beauty without intelligence, firstly, is fresh, secondly - short-lived". That is probably why she prefers to create beauty with intelligence - eternal and bright.

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