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Mastering Conversational Marketing - John Bowen. To learn more about Genius Network® click here: https://goo.gl/0mX9id

In this Episode, you’ll learn how to master conversational marketing to increase your reach, and deepen your relationships with clients and prospects with Genius Network and Strategic Coach Member, John Bowen. John is CEO and founder of CEG Worldwide and is often regarded as the top coach for financial advisors and a leader in the financial services industry. Recorded live from a Genius Network Event.

01:06 Joe introduces John Bowen
02:02 How networking opportunities opened new doors for John and how he picked up on direct marketing
03:48 Strategic Goal: Diversify business so that it is not reliant on corporate clients
5:00 How information marketing helped John develop his own list
06:02 John shares two ideas that have generated millions
07:21 Measuring levels of engagement on web pages
08:15 I would encourage you to go out and talk to media partners. They’re desperate for content.
08:49 John began doing monthly webinars with media partners
10:32 How John started high profile webinars to leverage data
11:33 Intense detailed surveys
12:36 How webinars led John to create his own mastermind utilizing marketing to create value
14:39 From the webinars minimum of $1,675,000 net projected annual gross profit margin contribution
14:57 Find and utilize strategic partners
15:03 Create great content to deliver to strategic partners

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