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You're about to select a provider to do your push notifications. In today's video, I'd like to make the point that not all of these tools are created equal. In the next few minutes, I'm going to give you my own personal checklist for ticking off all the requirements that you need to know when choosing a push provider.

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In this episode you will learn:

0:23 Can you personalize your push notifications?
We will show you the importance of being able to bring over your users from your external CRM to allow personalization.

0:59 Can your platform support your volume?
We demonstrate how your platform needs to be able to support the volume of notifications relevant to your business.

1:43 Are your push notifications interactive?
We review that a better engagement with your app would be to have interactive notifications.

2:19 Can you select location in your current platform?
We reveal that selecting location is important to whether or not your app gets uninstalled.

2:46 Can you A/B test with your push notification platform?
We explain how having the ability to A/B test will show the best notifications to get the best engagement.

3:21 Can you intelligently target your notifications?
We show you that intelligently targeting your audience at times that suit their needs will be beneficial.

4:04 Are you able to select a specific time to send your notification?
We explain how it is crucial to not only select your time but the time of the recipient for better results.

4:52 Can you create in-app notifications?
We show how creating in-app notifications can be a powerful way of catching users interest when using your app.

5:14 What type of media builder does the platform have?
We explain how drag and drop rich media builders can allow easier campaign management.

We would love to hear which push notification platform you use and how it matches with our checklist in the comments below.

Remember to subscribe if you want to see more great content from us here at Pulsate HQ.

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About Pulsate

Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.


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Pulsate’s Mobile Marketing Growth Stack Include:


Pulsate Engage™

See, segment and send content to app users using push notifications, in-app notifications or email.

https://www.pulsatehq.com/software/pu...


Pulsate Converse™

Customer support teams use Pulsate’s live chat feature to answer questions and respond to user feedback.

https://www.pulsatehq.com/software/mo...


Pulsate Locate™

Message app users in real-world locations using Geofencing and Beacon signals.

https://www.pulsatehq.com/software/lo...


Pulsate Analyze™

Get real-time insights into customer app behavior, purchasing patterns, app usage and top content.

https://www.pulsatehq.com/software/mo...


Pulsate Connect™ (Beta)

Connect, share and stream mobile app data and events between a range of third party platforms and APIs to build smarter omni-channel experiences.

https://www.pulsatehq.com/software/mo...


Pulsate Predict™ (Beta)

Predict the likelihood of when certain users will spend, churn or return in your app.

https://www.pulsatehq.com/software/pr...