Scale Development Dr Babak Taheri

Hello there guys. My name is Dr. Faizan and I am an Assistant Professor at College of Hospitality and Tourism Leadership at University of South Florida Sarasota Manatee.
Are you in Quantitative Research? Have you ever struggled with measuring abstract concepts in your study? Have you ever had a difficulty in finding existing scales to measure the concepts in your studies? Have you thought of developing new scales? How to develop these new scales and how to validate them?
All of it coming up. So, stay tuned. I have Dr. Babak Taheri from Heriot-Watt University talking about Scale Development.

0:00 Introduction
0:20 About Dr. Babak Taheri
5:51 Why Scale Development?
9:35 Scale Development Process
10:52 Step 1 – Domain Definition
12:53 Step 2 – Item Generation
22:27 Importance of Cultural Setting
23:54 Step 3 – Item Reduction
31:21 Step 4 – Initial Validation
35:22 Fit Indices
36:20 Invariance Test
37:10 Validity Assessment
39:42 Meta-Analytic Approach
40:58 Step 5 – Final Validation
42:59 Example 1 – Ceremonious Politeness Scale
46:18 Example 2 – Visitor Engagement Scale
48:27 Index Development Exemplar
48:56 Final Remark
51:37 Q & A’s