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This video is a recording from the Accelerate Tourism Marketing Meetup on Friday, September 18, 2020

Topic: Video Marketing: A Beginner’s Guide

It’s a big claim, but surveys have shown 80% of marketers confirm that video helped them increase sales. With the enormous amount of video content consumed by users each day, it is simply undeniable – Video matters.

So why do many business owners decide not to use video in their marketing strategy? One reason is that making or appearing in videos can push people out of their comfort zones. This is especially true when they see their competitors highly produced, blockbuster-budget videos.

However, creating effective marketing videos has never been so accessible using only smartphone and some DIY lighting set ups. And, for those wanting to justify investing in professionally produced videos, there are statistics that show that customers that watch videos are much more likely to book.

This Accelerate Tourism meetup is going to help answer a number of key questions that you might have about using video in your marketing:

• What do my videos need to say or include?
• How should I go about making my videos?
• Where should I put my videos – my website, social media, YouTube?
• How can I help potential customers discover my videos?
• How can I tell if my videos are helping drive more activity?

Our guest panelist Derek Lau of aideM Media and Dean Sell from Sight & Sound Theatres will help answer these questions and more. Our goal is to give you the confidence you might need to get out and create revenue-boosting videos.

Guest Panelists:
Derek Lau, Executive Producer at aideM Media (http://aidemsolutions.com/)
Dean Sell, Brand Director at Sight & Sound Theatres (https://www.sight-sound.com/)

Host: Sam Shoemaker, Creative Director at Improve & Grow, LLC (https://improveandgrow.com/)
Moderator: Scott Rehnberg, Content and Outreach Manager at Improve & Grow, LLC (https://improveandgrow.com/)

See full transcript at: https://improveandgrow.com/blog/meetu...