Скачать или смотреть ABM and Buying Group Orchestration with Adobe Journey Optimizer at AWS

The Marketo Women in Tech Marketo User Group is pleased to share the recording from our recent conversation with two of the best from AWS:
Britney Young Senior Technical Product Manager, AWS
Erine de Leeuw Technical Product Manager, AWS

Description:
Creating meaningful, real-time engagement across channels is essential to building lasting business relationships. Discover how AWS, in collaboration with Deloitte, set up one of Adobe's first instances of Journey Optimizer B2B Edition to revolutionize customer journeys for B2B audiences.

This session will share the use cases the AWS team has the implemented leveraging Adobe's Journey Optimizer B2B alongside Marketo Engage and Real-Time CDP B2B to deliver unified, personalized experiences and drive impactful engagement.

They will discuss how they are positioning AJO B2B in their marketing strategy and how AWS is imagining AJO B2B and Marketo will continue to work together in the future.

Whether you’re looking to enhance customer journeys or scale your B2B marketing efforts, you’ll leave with a clear view of what can be achieved to help transform your own approach.