Скачать или смотреть Consumer Behaviour - Case Studies

Explore hyperlocal grocery expansion, EV scooter adoption challenges, sugar-free drink attitude shifts, ed-tech family dynamics, QSR cultural adaptation, crisis recovery in snacks, omnichannel fashion funnels, and full-stack consumer research for air-conditioners. Each case offers clear learning goals, actionable tasks, and data-driven insights to master buying decision processes, motivation theories, cultural nuances, and digital marketing strategies. Perfect for marketers, students, and professionals aiming to bridge theory with practice using frameworks like KANO, Fishbein models, ELM, and conjoint analysis.

OUTLINE:

00:00:00 The Foundation - Why Consumer Behavior Matters
00:01:04 The Complex Consumer Decision Matrix
00:01:52 From Understanding to Action
00:02:52 The Case Study Method - Learning Through Practice
00:04:02 Our Eight Case Studies - A Preview
00:06:05 Your Professional Toolkit - Frameworks and Models
00:07:45 From Theory to Leadership
00:09:58 Your Journey to Consumer Leadership