Скачать или смотреть Paytm is now Binod on Twitter. All you need to know why

Paytm changes its name on Twitter after #Binod trends on social media. Here is all you need to know about this bizarre trend.

Binod. The word has been everywhere on social media. #Binod was among the top trends on Twitter in India with over 50k tweets. And the fad is such that even Paytm changed its name to Binod on Twitter. Yes, you read that right.

A user tweeted to the company and challenged them to change its name. And guess what? The company accepted the challenge and proudly flaunted about it.

See the exchange of tweets here:

The internet is absolutely flooded with Binod memes, at the moment. But before we tickle your funny bones by listing some of the most hilarious memes we came across, let us tell you what exactly is Binod and why is it trending?

It all started with a video posted by YouTube channel Slayy Point. In the video, the presenters Abhyudaya and Gautami decided to explore the comments section on Indian YouTube channels. In the video titled Why Indian Comments Section is Garbage (BINOD), they called out bizarre comments on YouTube videos. That's when they stumbled upon a comment dropped in by a user named Binod Tharu. "Binod," that's what his comment read. Yes, just that single word. The particular comment also had several likes on it.

The video by Slayy Point went viral and then several India YouTube content creators noticed Binod being written all over their comments section. And now, netizens are churning out hilarious memes about Binod.