Скачать или смотреть Bikanerwala Business Model | Sweets, Snacks & Restaurant Business

Bikanervala is an Indian restaurant chain headquartered in Delhi, that specializes in Indian sweets, snacks. It was founded 115 years ago as a sweets and namkeen shop called Lalji in Bikaner, Rajasthan.

Initially the Aggarwal brothers set up a stall in Chandni Chowk by the name of Bikaner Bhujia Bhandar in Paranthe Wali Gali. In the 1960s, they increased their line of products by including more varieties of traditional sweets and namkeens, and opened several shops as Bikanervala in prominent parts of Delhi, including Karol Bagh.

The present Managing Director of Bikanervala Foods Pvt Ltd, Shyam Sundar Aggarwal, joined the family business in 1968. Then 16, he had just finished high school.

In 1988, to take the brand globally, they launched Bikano to sell sweets and namkeens in air-tight packaging. In 1995, Bikanervala entered into an exclusive agreement to produce namkeens for PepsiCo’s brand Lehar, opening a new plant in Faridabad, Haryana.

The brand is now worth Rs 1,300 crore (US$ 178 Million). It is one of India's largest restaurant chain with 94 locations both in India and globally.

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