Two step flow - Audience Theory

this is the 3rd in the series looking at the Two step flow theory.

Hypodermic needle theory    • hypodermic needle theory  
Two Step Flow    • Two step flow - Audience Theory  
Cultication theory    • cultivation theory - audience theory  
Reception theory    • reception theory - audience theory  
news quiz : http://www.bbc.co.uk/programmes/b006r9yq

references:
Paul Felix Lazarsfeld, Bernard Berelson, Hazel Gaudet, The people's choice: how the voter makes up his mind in a presidential campaign, Columbia University Press, 1944, p. 151

Elihu Katz and Paul Felix Lazarsfeld, Personal Influence: the Part Played by People in the Flow of Mass Communications, 1955

special thanks to:
Kevin MacLeod (incompetech.com) for "Funky One" the funky music track
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