Why Saudi Arabia wants all the sports

The country is buying up as many sports as it can
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The biggest sports story of 2023 has been the dramatic investment, disruption, and competition caused by Saudi Arabia. The wealthy Middle Eastern country launched a golf league that rivaled, then merged with, the powerful PGA tour. It poured billions into attracting some of the world's best soccer players from Europe. And it's reportedly campaigning to host the Olympics and World Cup in the near future. This video explains why Saudi Arabia has decided to put so much money behind sports, how far-reaching its investments are, and what it means for one of the world’s most popular industries.

Special thanks to Karim Zidan, Simon Chadwick, Ben Rich, and Raphael Le Magoariec.

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Search Party is a new, independent, video news show that combines experienced journalism and visual design to decode the most complex stories in international sports and geopolitics.

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About:
Search Party is led and produced by Sam Ellis, a journalist, director, editor, and animator based in New York City. For more than 6 years, Ellis produced the hugely popular video series, Vox Atlas, for which he earned an Emmy nomination. He specializes in breaking down the most complex new stories and presenting them with a refreshing, accessible, and engaging visual style.

He’s produced explainers on some of the world’s thorniest geopolitical stories; from corruption scandals in Latin America, conflict in the Middle East, and the rise of China, to the world of sports; the Monaco Grand Prix, the FIFA corruption scandal, and the 100-foot waves of Nazaré, Portugal. Ellis has also directed multiple episodes of TV; notably on Netflix’s ‘Explained’ and HBO Sport’s ‘Level Playing Field’.

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