Meet The Man Who Built Adidas & Yeezy Into Billion Dollar Giants | Eric Liedtke

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When Kayne calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kayne, and why starting UNLESS was a humbling experience.

In this episode, you’ll learn:
How Liedtke climbed from a sweeper to a board member at Adidas
The origins of Yeezy, its growth, and what went wrong
That Adidas built Kayne a sample room in Calabasas
What Kayne taught him about branding
Why UNLESS partnered with skate, surf, and snow influencers
The different skills between a corporate leader and an entrepreneur
Why he thought starting a business would be easier
Why Kayne almost bought UNLESS
Why you always need to have a Plan B
Supplying t-shirts for Robert Downey Jr.
And much more product branding advice…

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