How is the BFSI Industry Benefitting from Data Analytics Capabilities

The BFSI sector has been growing in its capabilities due to the growing pace of digitization. Moreover, the sector is becoming more competitive, thereby empowering modern customers. Data analytics is also having a significant impact on the banking sector.
Financial markets are deploying big data and analytics to check on trade analytics for high-frequency trading and sentiment measurement.
Banks are embracing internal and external customer data and designing a predictive profile of every consumer. They are using the insights to offer customers customized value-driven solutions.
BFSI companies are optimizing their operations across all functions with an aim to improve the efficiency of their systems, enhance service-delivery models, and protect their systems against cyber threats. By integrating data analytics tools and solutions, banking and security agencies can also keep a watch over the movements in the financial market.

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