Скачать или смотреть A.I. Strategy For Event Experience - R.O.E. + A.I.

Matt Kleinrock and Nick Borelli talks about the transformative power of AI and data analytics for trade show success. Discover how Xenus is changing the game by enabling organizers and marketers to uncover hidden truths through A/B testing, dwell rates, facial analysis, and more. Learn from a real-world case study of a trade show pivot that led to a 300% increase in engagement, and understand why data is your most powerful ally in understanding and catering to your audience. Whether you're aiming to optimize booth attraction, enhance visitor experiences, or achieve precise audience targeting, this episode is packed with invaluable insights for event marketers aiming to push the boundaries of what's possible in event marketing.

Timestamps:
0:00 Introduction
0:45 What is Xenus? Unlocking Event Insights through AI
2:30 The Power of Data in Event Marketing
4:15 A Real-World Trade Show Pivot: From Yoga to Engagement
6:00 The Importance of Understanding Your Audience
7:45 Applying AI for Sentiment Analysis and Engagement Optimization
9:30 Empathy and Creativity in Event Design
11:00 The Future of Event Marketing with AI and Matchmaking

Connect with Matt:

On his LinkedIn:   / matt-kleinrock-9613b22b  
On his Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRed...