Instagram, Spotify, ads, and email - the artist funnel

At its most basic level, music marketing is all about percentages.

When we understand those percentages, we can craft a predictable and repeatable game plan for career (and financial) success.

Implementing a simple funnel-based marketing strategy allows us to move from a “spray and pray” approach to a more calculated, data-driven approach to promoting our music and building a business on top of that.

So rather than simply saying, “Tell more people about your music,” let’s dig deeper into how (and why) this truly works.

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Timestamps:

0:00 - Intro
0:47 - Breaking down the funnel
4:37 - Understanding the game
6:15 - Automating your output
9:17 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#musicians #independentartist #musicmarketing