Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S.

Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.

It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.

Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.


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Ajay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)

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Vijay Subramaniam: Founder & Group CEO of Collective Artists’ Network

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Linkedin   / vijaysubramaniam  


Sajith Sivanandan: President & Head of Disney+ Hotstar

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TIMESTAMPS

00:00 - Intro
01:40 - How Nikhil crossed paths with each Guest
03:52 - The Birth of PVR: Ajay Bijli’s story
09:02 - Vijay’s unconventional journey into entertainment
14:31 - The Uncanny CEO of Hotstar
23:14 - Influence of Glamour on Decision Making
26:08 - Evolving Landscape: The History of Celebrity Agents
31:56 - Market Size of OTT, TV & Studios
34:47 - OTT vs. TV: Is there a comparison?
39:59 - How does India watch Content?
44:05 - Dive into Cinema: Multiplex vs. Single-Screen
47:04 - Regional Diversity in Cinema
49:04 - Insights into Gender Behaviour & Demographics
50:48 - Revenue Tango: Producers & Multiplex
54:27 - Do OTTs Pose a Challenge to Multiplexes?
01:00:34 - Reviving Theatrical Magic Post COVlD
01:01:56 - Sports Streaming in India
01:04:31 - Subscriptions: The Psyche of the Consumer
01:06:30 - Future of the Sports-Cinemas Nexus
01:08:30 - Economics of Talent
01:16:40 - Creators' Crucial Role in the Content Ecosystem
01:22:00 - Should the Movie Business Model change?
01:38:00 - Writers, Scripts, Action : We Need Better Stories!
01:41:16 - The Celebrity Market
01:46:52 - Future of Content and Influencers
01:53:34 - Where is Media Heading?
01:57:40 - Gaming's Emergence: Threats & Transformations
01:59:26 - AI's Role in Content Creation
02:01:35 - OTT's Selection Criteria
02:04:33 - Distinguishing Unique Qualities of Major Talent
02:06:23 - Nikhil's personal opinion on panellists
02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!
02:12:32 - A Surprise Jam Session
02:13:47 - Outro

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