1940 Ford Cars & New Improvements | Ford Motor Co. Promotional Film | ca. 1940

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This Ford Motor Company promotional film introduces the new 1940 model cars to the Ford sales force. The film represents new improvements and features. It promotes the Deluxe 2-door Sedan, the Deluxe 4-door Sedan, the Deluxe Coupe, the Deluxe Business Coupe and the Deluxe Convertible Club Coupe. They were available with either the 85 horsepower engine or with the 60 horsepower engine at a much lower price. The Ford Deluxe was produced from 1938 to 1941.

Note that at 0:10 the narrator seems to be speaking of new features for 1942, however, the cars shown are 1940 models.


HISTORICAL BACKGROUND / CONTEXT

The Ford line of cars was updated in 1937 with one major change - the introduction of an entry-level 136 CID (2.2 L) V8 in addition to the popular 221 CID (3.6 L) flathead V8. The model was a refresh of its predecessor, the Model 48, and was the company's main product. It was redesigned more thoroughly in 1941. At the start of production, it cost $850. The Ford Line bore several model numbers during this period: For domestic 1937 production in the United States Ford Model Numbers for 85 hp V-8 equipped cars was Model 78 and 60 hp V-8 cars was Model 74. Models 81A and 82A in 1938, and Models 91A and 92A in 1939.

1940 Ford models:
Eugene Gregorie, the first design chief of the Ford Motor Company made the 1940 Ford even prettier than the 1939 Ford. Styling highlights included sealed beam headlamps, a new horizontal bar grille and unique chevron taillights.

The 1940 Ford fenders were beautifully curved to complement the body contours. In for 1940 was a popup cowl vent that provided interior ventilation instead of crank out window shields. Both Deluxe and Standard body styles had front vent windows. Inside the 40 Ford was a noticeably new dash that featured rectangle shaped instruments. 1940 was the last year for the Fords 60 horsepower V-8.

The new 1940 Ford Convertible Coupe now had a hydraulically powered top. This new feature cost customers only $60.00. 23,704 1940 Convertible Coupes were produced at a $850.00. Eliminated from the 1940 Ford line up was a Convertible Sedan.

Deluxe features included steering column mounted shift lever and parking light cast into the upper part of chrome head light trim rings. The Deluxe grille had horizontal bars and a side grille of painted horizontal bars in three sections. Chrome headlight trim rings had parking lights cast into upper portion. Also "Ford Deluxe" script on both sides of hood. 40 Ford Hubcaps were chrome with bright red "Ford Deluxe" lettering. Chrome trim rings were mounted on the rims of 16 inch tires.

Standard features included a grille and hood very similar to 1939 Ford Deluxe models. Headlight and parking light trim rings were painted the same color as the body. The vertical grille bars were also painted to match body color. Parking lights on Standard body styles had a single chevron while Deluxe body styles had two. 1940 Ford Standard Model 02A equipped with the 60 horsepower engine came in 4 different body styles.

Model 02A 1940 Ford body styles consisted of a Standard Coupe, Tudor Sedan, Fordor Sedan, Station Wagon and Business Coupe. All equipped with the 60 horsepower engine. Model 01A 1940 Ford body styles consisted of a Deluxe Convertible Coupe, Coupe, Tudor Sedan, Fordor Sedan, Station Wagon and a Business Coupe plus Standard Business Coupes, Coupes, Tudor Sedans, Fordor Sedans and Station Wagons. All equipped with the 85 horsepower engine. Prices range from $660.00 for Standard Coupe to $850.00 for a Deluxe Convertible Coupe.


1940 Ford Cars & New Improvements | Ford Motor Co. Promotional Film | ca. 1940

TBFA_0113


NOTE: THE VIDEO REPRESENTS HISTORY. SINCE IT WAS PRODUCED DECADES AGO, IT HAS HISTORICAL VALUES AND CAN BE CONSIDERED AS A VALUABLE HISTORICAL DOCUMENT. THE VIDEO HAS BEEN UPLOADED WITH EDUCATIONAL PURPOSES. ITS TOPIC IS REPRESENTED WITHIN HISTORICAL CONTEXT.