What innovative ways to use data on and off the field? | AXA

Did you know that data can improve the daily life of both players and our customers?
Data is everywhere, whether in the world of football or even insurance. For insurers, it allows them to offer innovative products and minimize risk. Mark Stecenson, Research software Engineer at Liverpool FC and Marcin Detyniecki Head of Research and Development at AXA, explain in this interview the similarities in the use of data on and off the field. 🏟️

🔸 What is data? 💾
It can take the form of GPS data, it can give the wind speed in a natural disaster, the speed of a player, his weight, his height... It's all data that allows us to better understand the world.

🔸 What do we do with at AXA and LFC?
At AXA, data allows us to anticipate and reduce our clients' risks. They enable us to focus on what really matters for our customers. For example, with AI we can see whether our users are satisfied with our services or not. At LFC, they allow us to see if a player is in good health, to see his performance or to improve his training. Without data, it is difficult to improve things. 📈

⚽ Since 2018, AXA is the official insurance partner of Liverpool FC and Liverpool Women's FC. From then, the partnership has continued to evolve and still convey wellness, health and confidence just as AXA does for its customers.

Watch our key moments ⤵️:
00:00 - Intro
00:19 – What does data mean in your field of expertise?
00:52 – What kind of data do you measure and why?
01:25 – What are the benefits of your work in your respective areas?
02:07 – How does data help you improve?
02:45 – The most surprising piece of data you have come across?
03:27 – A world without data?
03:59 – Future of data?
04:24 – How do you work with healthcare data?

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