Скачать или смотреть PMAX Mistake That's Killing Your Brand Traffic

Are Your Google Shopping Ads Missing From Brand Searches? Here's Why

Just audited another account where the owner couldn't figure out why their products vanished from Google.

The scenario is always the same: They smartly exclude brand terms from Performance Max, but forget one crucial step.

Here's what happens:

You exclude brand terms from Performance Max

Your shopping feed goes dark for brand searches

Potential customers search your name and see... nothing

Your competitors show up instead
The fix is simple: Create a standard shopping campaign specifically for brand terms.

Think of it as your safety net - catching all those high-intent customers who already know your name.