"Hi Lancang-Mekong · Explore Qamdo" Cultural and Tourism Field Trip & Route Promotion to Launch
Source of Lancang-Mekong Paints a New Chapter of Cross-Regional Cooperation
To further integrate into the Lancang-Mekong regional cooperation and expand the influence and cooperation space of Qamdo's culture and tourism in the Lancang-Mekong region, Qamdo Municipal Bureau of Culture and Tourism will launch the "Hi Lancang-Mekong · Explore Qamdo" Cultural and Tourism Field Trip and Route Promotion Activity in Chongqing and Qamdo from December 19 to 27, 2025.
Guided jointly by the Chongqing Municipal Commission of Culture and Tourism Development, the Xizang Autonomous Region Department of Culture and Tourism and the Xizang Autonomous Region Foreign Affairs Office, this activity is hosted by Qamdo Municipal Bureau of Culture and Tourism and undertaken by Chongqing Wuling Culture and Tourism Integration and Development Co., Ltd., with support from the 11th Batch of Cadres and Talents of Chongqing Aiding Xizang, Chongqing Culture and Tourism Group and other institutions. Centered on the core bond of "the Source of the Lancang-Mekong River", the activity organizes representatives of international travel agencies and young college groups from the Lancang-Mekong region to carry out on-site field trips, cultural and tourism promotion, competition selection and green joint publicity. It aims to vigorously promote the cultural and tourism routes themed on "the Source of the Lancang-Mekong River", fully showcase Qamdo's natural and cultural charm, and lay a solid foundation for Qamdo to further deepen Lancang-Mekong cultural and tourism integration and enhance the soft power of regional cooperation.
As the source city of the Lancang River, Qamdo takes this activity as an opportunity to leverage its distinctive geographical advantages and profound cultural heritage, integrate its core resources of "natural wonders + cultural heritage + intangible cultural heritage experience", and create regional benchmark cultural and tourism products. Meanwhile, it will build a cross-regional communication and talent cooperation network, helping Qamdo's culture and tourism sector deepen its presence in the Lancang-Mekong market and expand domestic influence.
From December 19 to 23, the Selection Competition for International Cultural and Tourism Promotion Ambassadors of Universities under the activity will kick off at Chongqing Jiaotong University, Southwest University of Political Science & Law, Chongqing University of International Business and Economics and other universities. The competition solicits Qamdo cultural and tourism creative videos from college students across all universities, especially international students from countries along the Lancang-Mekong River, and will ultimately select 5 young promotion ambassadors to be included in Qamdo's cultural and tourism talent pool. From December 25 to 27, the launching ceremony of the field trip and the route promotion activity will be held in Qamdo, where representatives of cultural and tourism sectors, international travel agencies, mainstream media and young college representatives from the Lancang-Mekong region will gather to witness the launch of the activity. The 3-day on-site field trip will connect core scenic spots including the source of the Lancang River, Karuo Ruins, Tea-Horse City and Qamdo Municipal Museum. The field trip group will conduct on-site inspections of cultural protection achievements, experience intangible cultural heritage projects, survey route supporting facilities, and strengthen international resource connection.
This activity is not only a key measure for Qamdo's culture and tourism to integrate into Lancang-Mekong cooperation, but also will inject sustained vitality into Lancang-Mekong regional cooperation, international cultural and tourism integration, and cultural exchanges and mutual learning, allowing the unique charm of the Lancang-Mekong source to shine on a broader stage.
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