Скачать или смотреть Equity in Action: Ways to Authentically Reach Diverse Audiences

Equity in Action: Ways to Authentically Reach Diverse Audiences | Disability:IN, AARP, Proof Strategies, Howard University (Wednesday, September 23)

BREAKOUT DESCRIPTION:

Presentation Slides: https://drive.google.com/file/d/1J4Ca...

From authentic imagery to culturally tailored messaging, marketers are paying closer attention to how they communicate values of diversity and inclusion.

As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent raising the question, where can communicators start on their pursuit of equitable storytelling?

During this session, we’ll explore tactics that can be implemented to support efforts that effectively reach audiences at the intersection of race, age, identity, accessibility, and more.

WHAT YOU’LL LEARN:

Identify opportunities to connect with audiences on personal & cultural levels.
Investigate nuances & challenges of communicating with target audiences.
Explore tactics & best practices, marketers can implement to support efforts to genuinely reach diverse audiences.

THIS SESSION IS FOR:

This session is for senior-level PR/marketing managers and/or designated EDI leaders who are responsible for implementing marketing strategies. This session will explore tangible ways nonprofit marketers can better represent those they serve. The return on investment in inclusive work cultures and storytelling is indisputable. The community on this track understands that diversity and inclusion are not mutually exclusive and that the conversation exists beyond race and gender.

For more information on the conference and other presentations visit https://www.comnetworkvirtual.org/