There are many different ways that professionally produced videos can support your business. From internal training to external marketing, these video marketing strategies can help improve processes, productivity, and revenue.
Video production veteran Eric Wylie takes you through over 20 ways video can support your business.
This series is designed to assist corporate communications teams, marketing professionals, and business owners better understand the video production process, the many ways video can support business processes and revenue, and how to select and work with a videographer.
Video Production veteran Eric Wylie of Wylie.Video shares his expertise after years as a corporate communications professional and freelance corporate videographer, editor, and voiceover artist.
Learn more at:
https://www.wylie.video
/ wylie-video-iowa
/ ericwylie
/ wylie.video
00:00 Introduction
00:45 Internal Training Videos
03:20 Training Customers
04:29 Employee Communications
05:25 Employee Recruiting
05:47 Corporate Responsibility
06:05 Facility Tours & B-Roll Packages
07:36 Investor Updates
07:52 Live Streaming
08:21 Marketing
09:35 Final Thoughts
PARTIAL TRANSCRIPT:
Let’s talk Training. And not just employee training—though that’s important.
Employee Training videos typically include:
Onboarding Videos – Introduce company culture, policies, and expectations in a clear, consistent way.
Safety Training – For material handlers, equipment operators, drivers, and even office staff, covering first aid, evacuation, and workplace safety.
Work Process Training – Demonstrate job tasks using star employees as examples, with video, graphics, and text reinforcing best practices.
HR Training – Teach employees to use benefits tools, wellness programs, and improve interpersonal skills. Video delivers consistent, repeatable training to large groups.
Sales Training – Interviews and presentations from top performers inspire, educate, and motivate sales teams.
Training videos don’t need to be polished start-to-finish productions. Short clips can be integrated into online platforms, showing correct or intentionally incorrect procedures for testing.
Another valuable angle: Training Your Customers.
Show how to operate, clean, and maintain equipment or products.
Demonstrate what customers can expect when working with your team.
Customer training reduces complaints, prevents unnecessary service calls, and builds trust.
Employee Communications videos include:
Change Management & Executive Updates – Share strategic plans consistently with rewindable video messages.
Event Recaps – Capture ribbon-cuttings, tradeshows, or award events to share success and build excitement.
Recruiting Videos – Highlight company culture, employee stories, and traditions to attract talent.
CSR & Sustainability Videos – Showcase community outreach and environmental efforts.
Facility Tours – Offer safe, engaging behind-the-scenes looks at your operations.
Corporate B-roll Packages – Pre-produced clips for media use, letting you control what’s shown.
Investor & Stakeholder Updates – Strengthen relationships through transparent updates.
Live Streamed Meetings & Events – Professionally produced live feeds ensure high-quality delivery beyond webcams.
Marketing Videos engage customers and prospects by showing how you solve problems. Common formats:
Time-Specific Ads – 15, 30, or 60-second spots for social, broadcast, or OTT platforms.
Product & Service Launches – Introduce or relaunch offerings with impact.
Featured Projects or Clients – Spotlight standout work.
Expert Interviews & Presentations – Establish your team as industry thought leaders.
Customer Testimonials – Authentic endorsements from satisfied clients.
Case Studies – In-depth looks at how you delivered measurable results.
So there are just a few of the many types of videos that can support your business … and there are others … but it all comes down to the powerful and engaging medium of video to connect with your customers and employees.
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