Скачать или смотреть VSN 11 12 25 LEAD Recording

In this session from the virtual LEAD Marketing Conference by CPGmatters, James Tenser of VSN Strategies discusses how artificial Intelligence is rapidly penetrating every retail business process as myths and misinformation abound. Category Management, with its painstaking analytics and planning processes, is ripe for this transformation, and AI tools are already being introduced.
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For CPGs and their retail partners, this shift promises to speed routine repetitive decision cycles to allow more responsiveness to changing market conditions. It is expected to enable superior forecasting that incorporates shopper data from outside the retailers’ walled-gardens. Is a new era of joint business planning in the making? Are brand marketers ready to adopt new methods?