Скачать или смотреть Inside Swiggy’s brand playbook with Mayur Hola, Head of Brand

In the podcast, Swiggy Brand Head Mayur Hola talks about how the team ships content at speed without losing craft.

𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧

• 𝐇𝐨𝐰 𝐒𝐰𝐢𝐠𝐠𝐲 𝐩𝐥𝐚𝐧𝐬, 𝐜𝐫𝐞𝐚𝐭𝐞𝐬, 𝐚𝐧𝐝 𝐬𝐡𝐢𝐩𝐬 𝐟𝐚𝐬𝐭 𝐰𝐡𝐢𝐥𝐞 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐨𝐧 𝐛𝐫𝐚𝐧𝐝
• 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐰𝐡𝐲 “𝐨𝐤𝐚𝐲 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐨𝐤𝐚𝐲”
• 𝐁𝐫𝐚𝐧𝐝 𝐯𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐝𝐨𝐧𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐛𝐨𝐭𝐡 𝐦𝐚𝐭𝐭𝐞𝐫
• 𝐑𝐞𝐚𝐝𝐢𝐧𝐠 𝐜𝐮𝐥𝐭𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬, 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐰𝐨𝐫𝐤 𝐭𝐫𝐚𝐯𝐞𝐥
• 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐧 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞 𝐞𝐧𝐠𝐢𝐧𝐞 𝐚𝐧𝐝 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐮𝐭𝐬𝐢𝐝𝐞
• 𝐖𝐡𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚𝐝𝐬 𝐭𝐨𝐝𝐚𝐲
• 𝐆𝐮𝐚𝐫𝐝𝐫𝐚𝐢𝐥𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐠𝐚𝐭𝐞𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐭𝐞𝐚𝐦𝐬
• 𝐆𝐞𝐧 𝐙 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 “𝐭𝐚𝐥𝐤 𝐥𝐢𝐤𝐞 𝐆𝐞𝐧 𝐙”

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