Book Sales Dish: 1st Week

Book sales! What's normal... if you don't sell 1K copies your first week are you a failure? What should you expect after three months, six, a year? I'm sharing some thoughts and real numbers for the non-bestsellers/breakouts... which is most authors.

Mostly I want to reassure the average author out there--you're probably doing better than you think!

Obligatory disclaimers: I'm sharing as best I can from the perspective of a midlist author. I also have the most context for YA sales numbers, though some adult genre knowledge is mixed in (and some YA stats are applicable generally to adult).

00:00 Introduction
02:11 Background & Context
04:33 Sales Benchmarks & BookScan
07:29 1st Week Sales
09:30 Peak & Drop Sales Trend
12:14 Long Term Sales Tail
16:03 Release & Build Sales Trend
17:12 Earning Out & Publishers Making Money
19:06 Career Strategy & the Long Game
23:43 Conclusion


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