A Deep Dive Into Intent Data for Sales

🎯 Deep Dive: Understanding Intent Data for Sales Success | ZoomInfo Expert Exchange

Join ZoomInfo Solution Consultant Dani Wilson for an in-depth exploration of intent data and how it can transform your sales strategy. Learn how to identify and connect with potential buyers before your competitors do!

Key Topics Covered:
• What is intent data and why it matters in modern B2B sales
• How ZoomInfo captures and analyzes intent signals across 300,000+ publisher domains
• Understanding standard vs. custom intent topics
• Real-time streaming intent and its advantages
• Practical demonstration of intent features within the ZoomInfo platform
• How to combine intent data with other signals for better targeting
• Setting up automated workflows to act on intent signals

📊 Key Statistics:

57% of buyers research before contacting vendors

74% of deals go to first-moving vendors

94% of B2B buyers conduct online research before purchasing

Perfect for:
• Sales Leaders
• Marketing Professionals
• Business Development Representatives
• Account Executives
• Sales Operations Teams

💡 Learn how to leverage intent data to:
• Identify companies actively researching your solutions
• Connect with prospects earlier in their buying journey
• Monitor competitor research activity
• Automate lead routing and qualification
• Improve sales conversion rates

#B2BSales #IntentData #SalesIntelligence #ZoomInfo #SalesStrategy #MarketingIntelligence #LeadGeneration

🔗 Join the Modern Go-to-Market Community for more insights and discussions: Join the GTM Community | ZoomInfo

Presented by ZoomInfo Community Expert Exchange
Speaker: Dani Wilson, Solution Consultant at ZoomInfo
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