Скачать или смотреть Keeping a legacy brand alive and salient through generations [Opportunities & challenges ]

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Keeping a legacy brand alive and salient through generations [Opportunities & challenges ]
JAYEN MEHTA /Chief Operating Officer /AMUL /Gujarat Co-operative Milk Marketing Federation (GCMMF)
Session Moderated by : Mrs Vibhuti Bhatt, Director – ONE Advertising and Communications

Jayen Mehta is a stalwart in dairy industry. A dynamic and ambitious personality, he is driven by relentless pursuit to make a difference in the lives of dairy farmers. He is the Chief Operating Officer of GCMMF (Gujarat Co-operative Milk Marketing Federation) – the organization that markets brand Amul, the brand whose sales turnover stands at Rs 53,000 crore (US $ 7 billion)
Jayen Mehta has been associated with Amul for over 31 years. He had also served as in-charge MD of Amul Dairy
Having an excellent flair for academics, he is a gold medallist from S.P.University, Vallabh Vidyanagar. An alumnus of the Institute of Rural Management, Anand. His astute understanding of the milk economy coupled with shrewd strategic & management acumen makes him an asset for Amul to cross new frontiers of growth.

About Ms Vibhuti Bhatt
Mrs Vibhuti Bhatt, Director – ONE Advertising and Communications is one of the country’s distinguished pundits in the areas of advertising, branding, market research, and communication (strategic & corporate). She is a dedicated, result-oriented advertising professional with over 30 years of industry experience and a “do better, do more and do now” philosophy. As Director, she spearheads ONE advertising & communication services limited - the largest advertising agency in the state with tremendous potential in a growing marketplace.