Cannabis & Hemp Marketing (Episode 17)

The cannabis and hemp space is the wild, wild west. Regulations are always changing, and federal prohibition makes business that much harder. But what about marketing? Bryan and Kellan dive into the world of cannabis and hemp marketing on this weeks episode of the Dime.

Chapters:
00:00:00 - Marketing in the US Cannabis Industry
00:02:42 - The Sativa, Hybrid, Indica Marketing Model
00:05:16 - The Importance of Product Formulations and Marketing Laws
00:07:49 - CBD and THC: Managing Expectations and the Need for Further Research
00:10:07 - Misconceptions About CBD and Consumer Decision Making

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