How to Live a 'Start-Up' Life | Arthur Brooks | Talks at Google

America is obsessed with the idea of entrepreneurship: Ambitious individuals using their talents and setting out on new ventures. But too often, we misidentify the real heroes and miss a whole class of entrepreneurs who will play a central role in building a better society. Arthur Brooks, president of the American Enterprise Institute, draws together ancient philosophy, modern history, and social science research to argue that the moral core of entrepreneurship isn’t just building a billion-dollar business, but rather seeing our own lives as enterprises that are ours to consciously build, shape, and improve. His talk will offer both a big-picture vision for cultural renewal built on “start-up lives” and practical tactics that each of us can use to apply the lessons ourselves.