Скачать или смотреть Google Ads Targeting: What you need to know in 2025

If you've spent any time in Google Ads recently, then you know that things are... well... different. Performance Max and Demand Gen are taking over, "keyword-less" technology is becoming the norm, and ad targeting is nowhere near as precise as it used to be. It's time to master the new playbook for reaching your target audience through PPC.

In this webinar, hosted by DanaDiTomaso of Analytics Playbook, Google Ads Coach Jyll Saskin Gales covered modern ad targeting tactics designed to help your ads reach their full potential. She shared her top targeting strategies and secrets, so you can get the best results from your Google Ads investment.

Marketers of all levels will learn:
How to find and reach specific audiences in unexpected ways.
Strategies for navigating competitive or regulated industries.
New methods for reaching competitors' audiences and expanding your own.
How to use exclusions and adjacent audiences to refine your targeting.
Techniques for efficient spending in high-cost environments.

Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises agencies, business owners and in-house marketers, training them to get the best results from Google Ads. She hosts the Inside Google Ads podcast, her own “Inside Google Ads” and “Google Ads for Beginners” courses, and wrote the bestselling book "Inside Google Ads: Everything you need to know about Audience Targeting." Jyll worked at Google for 6 years and has an MBA from Harvard Business School.