Скачать или смотреть How to Negotiate and Win every Deal: 5 Rules That Actually Work

1️⃣ Control the Frame (Who Sets the Rules Wins)

Whoever defines the problem controls the solution.

Start by reframing the discussion around outcomes, not price.

Example:
❌ “Let’s discuss the cost.”
✅ “Let’s align on what success looks like for you.”

Why it works:
Once they agree on the value, price becomes a secondary detail.

🔥 Pro move:

“Before numbers, can we agree on what would make this a win for you?”

2️⃣ Anchor High (First Number Shapes Everything)

The first credible number becomes the reference point.

Always go 20–30% higher than your minimum acceptable deal.

State it confidently and calmly—no justification rambling.

Example:

“For this scope, we usually work at ₹2.5L.”

Why it works:
Even if they negotiate, they’ll negotiate down from your number, not up from theirs.

⚠️ Rule: Never anchor emotionally. Anchor like it’s normal business.

3️⃣ Trade, Don’t Concede

Never give something for free. Ever.

If they ask for a discount:

Trade it for time, scope, testimonials, speed, or payment terms.

Example:

“I can reduce the price if we close this by Friday.”
“I can do that if this becomes a 6-month engagement.”

Why it works considered:
You protect your value and create urgency.

4️⃣ Use Strategic Silence (Let Them Negotiate Against Themselves)

After you state:

Your price

Your terms

Your final offer

👉 Stop talking.

Let the silence sit.

Why it works:
People hate silence.
They’ll often:

Justify your price for you

Reveal their real objections

Increase their offer slightly

💡 Silence is pressure—use it.

5️⃣ Close with a Binary Choice (Yes Becomes Easy)

Don’t ask “What do you think?”
Ask decision-based questions.

Examples:

“Should we start Monday or Wednesday?”

“Do you want this billed monthly or upfront?”

“Is legal approval the last step, or finance?”

Why it works:
You shift the brain from thinking to deciding.

🧠 Humans prefer choosing between options than making a decision from scratch.

🏆 Bonus: The Killer Closing Line

Use this when the deal stalls:

“If we solve X and Y exactly the way you want, is there any reason we wouldn’t move forward today?”

If they say yes → you know the real objection
If they say no → close immediately

The Golden Rule of Winning Deals

❌ Win the argument
✅ Win the outcome