10 Financial Ratios Every Investor Must Know

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There are literally hundreds of financial ratios and thousands of investing terms but the truth is, as a Wall Street analyst, I used less than a dozen to pick stocks for clients. Besides making sure you pick the best stocks, narrowing down your list of financial ratios will save you hours in stock analysis.

In this video, I’ll reveal the 10 financial ratios every investor must know and how to use each. We’ll start off with the price multiples like the PE ratio and my favorite, the Enterprise-to-Sales ratio. I’ll show you why you can’t trust the price-to-earnings ratio and why other price multiples are better.

I’ll then show you financial ratios and investing terms for measuring return in your stocks and how to find the best run companies. I’ll show you how to find the dividend yield for a stock and how to avoid the riskiest stocks with the debt-to-equity ratio.

It’s all part of our three-video series on how to invest, three videos that will show you how to pick stocks and be a better investor. We started with the basics of how to read stocks and then looked at how to use the financial statements in your stock analysis. These are must watch videos for beginner investors!

Watch the first video here, how to read stocks    • How to Read Stocks the EASY Way  
Watch the second video here, how to analyze stocks    • How to Analyze a Stock the Wall Stree...  

0:00 Financial Ratios Every Investor Must Know
1:12 How to Use Financial Ratios to Analyze Stocks
3:36 PE Ratio and other Price Multiples
7:53 Financial Ratios for Return
9:05 My Favorite Investing Ratio for Stocks
10:03 Financial Ratios for Dividend Investors
13:15 The Best Financial Ratio to Use in Stock Analysis

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Joseph Hogue, CFA spent nearly a decade as an investment analyst for institutional firms and banks. He now helps people understand their financial lives through debt payoff strategies, investing and ways to save more money. He has appeared on Bloomberg and on sites like CNBC and Morningstar. He holds the Chartered Financial Analyst (CFA) designation and is a veteran of the Marine Corps.
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