Saudi Coffee: Local Heritage, Global Reach | Presented by PIF

Launched in the spring of 2022, the Saudi Coffee Company is reimagining and modernizing Saudi Arabia’s coffee industry, from the farmers of Jazan all the way to the baristas of Riyadh. Backed by a decade-long investment from PIF, SCC will bring the latest technologies and techniques to this centuries-old business, supporting the growth of the nation’s private sector in the process.
--------
Like this video? Subscribe:    / @bloombergmediastudios7163  

As the creative studio at the heart of Bloomberg Media, we deliver thought leadership powered by proprietary data. We are dedicated to fueling the ambitions of our global audience, whether they are an upstart entrepreneur or an established market maker. We do this across industries, from offices around the world.

For more on Bloomberg Media: http://www.bloombergmedia.com
Follow us on LinkedIn:   / bloomberg-media  
Follow us on Twitter:   / bbgmedia