PG tips unveils Craig Revel Horwood as Head of “Taste of Decaf”

With the British public drinking 165 million cups of tea a day and still waiting for a decent decaf, PG tips knew there was a job to be done. The UK confirmed its tired of ‘wishy-washy’ decafs, so the nation’s favourite tea brand has worked tirelessly to bring taste back to decaf.

In order to help bring a delicious decaf to the British public, PG tips has been scouring the nation, searching high and low for the toughest and most honest critic to determine whether its new blend, The Tasty Decaf, is worthy enough to bring to the UK.

Renowned for his opinionated manner and hard-to-please persona, Craig Revel Horwood has been appointed as PG tips Head of Taste. Knowing he would take no prisoners, the star is a tea lover who refuses to compromise on taste.

Finally! Craig gave his seal of approval to the winning Tasty Decaf – officially adding tea to his tango portfolio.