Advertising in the Autonomous Age – Adweek NexTech

The seemingly endless number of websites, apps, streaming services and more have made a #programmatic ecosystem that is nearly too complex to navigate – and it’s only growing.

Enter autonomous advertising. In this session, we share how brands and agencies alike can implement the latest developments in autonomous #technology, machine-learning automation, and the next evolution of programmatic #advertising to create relevant, engaging, and personalized experiences for their customers.

Learn more about autonomous advertising. https://bit.ly/4eMkerM

Speakers:

Tim Vanderhook, CEO & Co-Founder, Viant
Jia Zhou, VP Programmatic, Xaxis
Juliette Morris, CEO, Adweek (moderator)

#AdTech #Viant #AI