Скачать или смотреть Podcast: 5 tips on how to improve inbox delivery of email campaigns

E-mail marketing is a great way to stay relevant in your customers’ minds. An expertly crafted campaign can be targeted to select audiences to drive customers and convert them to buyers. In addition to capturing new customers, it’s also an effective tool for building customer loyalty. However, in order for email marketing to be effective, the emails have to get delivered in inbox.

1. Create a different domain or a subdomain and use it only for email activity.
2. Try to send emails from a dedicated IP address.
3. Try sending test emails before sending to the main list.
4. Ask users to add you to their contact list.
5. Make sure that your users have the option to unsubscribe.

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