4 Considerations for International Market Entry

Foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. Entering a new market can lead to a massive boost to sales, brand strength and long-term profits.

Businesses can choose from several modes of foreign market entry, as such its important to consider both internal and external factors to select the mode which works best for us.

In this video lets explore the Considerations for International Market Entry.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

Video inspired by Entry mode decision - Internationalisation - Global Marketing
   • Entry mode decision - Internationalis...  

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Video Content

0:00 - Introduction
0:14 - Going Global
1:12 - Why is Choice of Entry Mode Important? (Scenario)

2:34 - 4 Specific Factors to Consider
3:23 - Internalization or Externalization

3:55 - Entry Mode: Establishing Sales & Production Subsidiary in the UK
4:46 - Establishing Sales & Production Subsidiary Explained

5:57 - Internal Factors: Establishing Sales & Production Subsidiary in the UK
7:05 - Internal Factors Explained

9:13 - Entry Mode: Establishing UK Based Agent
10:30 - Establishing UK Based Agent Explained

11:50 - External Factors: Establishing UK Based Agent
13:29 - External Factors Explained

16:08 - Transaction Specific Factors
17:04 - Transaction Specific Factors Explained

18:09 - Desired Mode Characteristic
18:58 - Desired Mode Characteristic Explained

20:17 - Summary of the 4 Specific Factors

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Came across a great saying:
If everyone is thinking alike, then somebody isn't thinking. - George S. Patton

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Additional Reading:
The ultimate guide to market entry
https://kadence.com/ultimate-guide-to...

The knowledge of entry mode decision for small and medium enterprises
https://www.sciencedirect.com/science...

HOW TO ENTER A FOREIGN MARKET
https://www.workspace.co.uk/content-h...

Internationalization
https://en.wikipedia.org/wiki/Interna...

Choose a market entry strategy
https://global.vic.gov.au/for-exporte...

Foreign market entry modes
https://en.wikipedia.org/wiki/Foreign...

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School of Learning
Arnav Dutta
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