Скачать или смотреть Why Academics Must Market Their Books | Sarah Rodriguez on Academic Branding | iNNOVATION Insights

Writing a book is only part of the work. Making sure people actually see it is just as important.

In this clip from Episode 50 of the INNOVATION Insights Podcast, Dr. Sarah Rodriguez discusses why academics must think intentionally about branding, visibility, and audience when promoting their books. She emphasizes the importance of giving scholarly work a human face and of being present in the spaces where readers, scholars, and communities already gather.

Dr. Rodriguez reflects on the year-long effort to promote an edited volume that ultimately received Book of the Year recognition, attributing its success not just to the content, but to the creation of a strong, consistent brand around the book. She also highlights a common challenge in academia: many scholars publish important work but hesitate to actively market it.

This conversation offers practical insight for academics, researchers, and authors who want their work to reach beyond publication and have a real impact.

⚫Connect with Sarah
◾LinkedIn:   / sarah-l-rodriguez-74350812  
◾Website: sarahlrodriguez.com

⚫Subscribe to iNNOVATION Insights News
https://www.innovation-and-insights.c...

⚫iNNOVATION Insights - https://www.innovation-and-insights.com/

⚫Links
  / innovation-insights-us  
  / innovation-insights-academics  
  / innovation-insights-podcast  
  / innovation-insights-professional-services  
  / innovation-insights-future-pathways  
  / innovationinsights.us  
  / innovationinsights.global  
  / innovationandinsights  
  / innovation.insigh  
   / @innovationinsights-2023  
https://x.com/INNO_Insights

⚫Connect with Eulanda Sanders, PhD:
◾LinkedIn:   / eulandasanders  
◾Facebook:   / eulanda.sanders.5  
◾Instagram: @YoSanders
◾TikTok: @yosand
◾X: @EulandaSanders

⚫Download a Free Copy
"10 Tips to Tell Your Career Story" https://innovation-insights.mykajabi....

⚫Collaborations & Partnerships
Email: [email protected]

⚫Visit the iNNOVATION Insights Store
Discover exclusive gift items, empowering gift cards, transformative seminars and workshops, and free creative coloring pages. https://www.innovation-and-insights.c...

⚫Visit the iNNO INSIGHTS Store on Red Bubble
https://www.redbubble.com/people/Inno...

⚫Subscribe to our YouTube channel
/@innovationinsights-2023

#iNNOVATIONInsights #innovation #insights #education #engineering #STEM #Latinx #TrustYourInstincts #EmbraceChallenges #DrSarahRodriguez