Join me in the second open online lecture on MarTech (Marketing Technology), where we explore the key trends influencing MarTech in 2024 and beyond. This lecture is perfect for non-native English speakers learning professional English for digital marketing, as well as managers, marketers, and students interested in marketing technologies, customer-centric strategies, AI applications, and data-driven marketing. Learn how market trends, technology advancements, and marketing strategies interact to shape modern MarTech applications, including algorithms, generative AI, customer journey mapping, personas, content, influencer marketing, and digital transformation. Enhance your business English, marketing knowledge, and professional skills while understanding how to apply MarTech trends to your industry, products, and career growth.
MarTech is a very broad field that encompasses a variety of topics, as it was introduced in the Online Open Lecture 1 (please see the link below).
As with any other evolving field, it rapidly develops; hence, it is possible to see the clear trends it can follow, especially in B2C.
Indeed, you can Google the keyword “MarTech Trends” or check out the recent publications by specialised organisations, sources, and platforms. These trends can be statistical, numerical, qualitative, quote-based, and others.
However, apart from the clear information that you can find as a result of this keyword search, I think of the MarTech trends as the summary of three major components: Marketing Trends + Technological Trends + Market Trends.
Marketing Trends refer to the major trajectory of current marketing development. In short, in B2C we are in the era of customer-centricity, the individualised approach, and personalised communications.
Technological Trends help to see the possibilities for realising marketing goals and objectives through technological advancements. With the increased efficiency of technological powers, it became easier and quicker to collect and process customers’ data, including personal data, behavioural patterns, and purchase history. Therefore, the individualised, personalised, customer-centric approach became a reality and became quicker applicable through marketing-related technology and tools.
Market Trends are essential for determining the applicability of any MarTech trend to a particular market. Depending on the market you want to apply your MarTech-related initiatives to, you are most likely to consider the readiness of the customers, the industry specificities, and the legal frames and regulations. Customers in, for example, the UK, USA, Spain, Finland, Latvia, and Georgia are not the same; the markets (customers, laws, infrastructure) are drastically different; hence, the MarTech trends can act differently at any of these locations.
There may not be a particular statistically proven MarTech trend for the location you are interested in; however, by combining Marketing Trends + Technological Trends + Market Trends, you can make more efficient marketing decision-making.
I discussed these issues during the Online Open Lecture, and I invite you to attend in real time, or view the recordings to learn more about MarTech-related topics and examples.
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✍🏼Complete my Free English Exercises for Digital Specialists: https://www.megigogua.ge/mkt-eng-free-ex
💬Talk about MarTech - Participate in the “MarTalks” – my free open speaking/discussion club: https://www.megigogua.ge/martalks
👩🏻💻Explore the specificities of the developing MarTech field by going through my guide – The MarTech Guide: https://www.megigogua.ge/martech-guide
👩🏻🏫Register for a consultation with me to learn about the MarTech career trajectories, required skills and examples of the tasks: https://www.megigogua.ge/martech-care...
🌐Register for the Individual consultation or lessons based on your request (ex. presentation rehearsal, preparation for negotiations, MarTech terms and vocabulary enrichment): https://www.megigogua.ge/english-for-...
🤝🏼For business inquiries: https://www.megigogua.ge/marketing-en...
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I hope it was helpful, and I look forward to your thoughts and comments!
MarTech trends 2024
Marketing technology lecture
English for digital marketing
English for marketers
Professional English for marketers
Marketing technology education
Customer-centric marketing
AI in marketing
Marketing automation
Digital marketing trends
Business English for managers
MarTech applications
#MarTech #MarketingTrends #DigitalMarketing #MarketingTechnology #EnglishForMarketers #ProfessionalEnglish #SpokenEnglish #CustomerCentricMarketing #AIInMarketing #MarketingAutomation #BusinessEnglish #marketingeducation
00:00 - 02:45 - Introduction
02:45 - 09:07 - MarTech Trends Influencing Factors
09:07 - 13:45 - General MarTech Trends Examples
13:45 - 15:52 - Concluding Remarks
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