Moschino presents its Spring-Summer 2025 collection

(14 Jun 2024)
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ASSOCIATED PRESS
Milan, Italy - 14 June 2024
1. Outside the Moschino venue in Milan outskirts
2. Closer shot of people outside the Moschino venue before the show
3. Backstage: models talking
4. In Backstage model acts as if biting a pizza
5. Model being tattooed a heart on the chest
6. SOUNDBITE (English) Kim Raver, actor:
"I'm here in Milan, even though I'm filming normally, Grey’s Anatomy in Los Angeles, but I think that fashion is just an incredible way to express the importance of being a visionary, and I love being part of this industry because it's so much about the culture, where Italians and Milano have begun. And, also my son is walking in this show, so in particular, I was very excited to see him walk. And I'm here also because I love this one (Moschino brand). It's such a daring and innovative brand, and they have such a vision for where we want to go, and they take those risks, so I just, I love their clothing."
7. Cutaway on the show room of stacked luggage
8. SOUNDBITE (English) Kim Raver, actor:
"I have a movie that's coming out in Italy on the 20th. Uh, it's called ‘La Tres’ in French, ‘The Braid’ in English, and what's in Italian, ‘The Treccia’…… La Tres. So, it's a beautiful film about women, you know, sort of coming out of adversity, and in the darkness of the difficulty of life, finding the light. And so, it's about a woman in Italy. My character is a woman from Montreal, and then there's a woman in India, and it's extraordinary – it comes from a very famous book called ‘The Braid’ that did very well in France, and so I'm very excited for that to come out in Italy."
9. Creative director Adrian Appiolaza with collaborator, during photoshoot of models
10. Models at photoshoot
11. Reverse shot of models posing
12. Argentinian designer Adrian Appiolaza with collaborator at photoshoot
13. Various at photoshoot
14. Guests in show room before the show starts
15. Guests in show room before the show
16. Guest in show room before the show
17. General shots of catwalk (please note: Luke West Boyer, Kim Raver’s son, modelling at Moschino’s catwalk - dressed with jeans, beige jacket and red handkerchief in his pocket)
20. Finale
21. Designer Adrian Appiolaza closing the show with dog in his arms
STORYLINE:
In his second season as Moschino creative director, Adrian Appiolaza took the rules and literally shredded them.

“The idea of freedom of expression through dressing is what I want to bring to the future of Moschino, which is tied to the original DNA,’’ Appiolaza said backstage. “It is not about gender. It is not about nationality. It’s really about feeling comfortable, dressing the way you want and not the way you should.’’

The Argentine designer reads our collective minds as the summer season beckons in the northern hemisphere, tapping desires to break free from the office routine and reach dream destination. Along the way, daydreams take over, and familiar objects shift.

Appiolaza creates a shimmery tank out of big paperclips. A jacket is covered in textile post-its of forgotten tasks. Another becomes the office worker’s survival jacket, with slots for pens, a note pad, credit cards, ID badge, charging cables, nothing is concealed; this later becomes an adventure jacket with field guides and a magnifying glass.

Suits and trenches are deconstructed into dresses. Then they are shredded, as if to say: Enough. The last straw: An airliner perched on a hat. Then a literal straw skirt.






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