Скачать или смотреть Flower Girl Dress For Less: Staying Ahead of the E-Commerce Marketing Game | Reach Further

Before Amazon turned a profit, Belinda and Sasson Sarooei saw the potential of e-commerce and launched Flower Girl Dress For Less–an online business selling flower girl dresses at a discount.

The fashion-buyer/digital-marketer couple found their niche through market research and developed a volume-based business strategy. When it came to marketing, they tried to offer online shoppers the same experience as in a brick-and-mortar shop by displaying multiple angles of the dress on a real model, along with detailed descriptions of the dress.

As the landscape of e-commerce marketing changes, the Sarooeis are now shifting their focus to social media marketing, distributing custom content through social media channels. For 30 years and running, they have chosen East West Bank as their financial partner to manage the cash flow of their growing business. Read more about the Sarooeis’ story at https://www.eastwestbank.com/ReachFur...

Learn more about East West Bank’s small business checking account and microloan program at https://www.eastwestbank.com/Views/Pa...

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Visit Flower Girl at https://www.flowergirldressforless.com/