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While five-star reviews are the goal for most restaurants, complaints and negative feedback is often more useful for restaurants, allowing management to target shortcomings and improve more quickly in the long run.
The following are five of the most common customer complaints in food service:

1. Poor Service

One of the major differences between eating at home and dining out is the element of service, and when this service fails to meet expectations, it can lead to massive disappointment. When waitstaff is slow, inattentive, disorganized, or outright rude, it negatively affects the dining experience and can turn an otherwise pleasant meal into a complaint-worthy affair.


2. Food Quality

Even more important than a restaurant’s service, of course, is the quality of its food. Food quality can make or break a restaurant and for good reason: it’s the main reason why guests step through the door. If the food is mediocre (say the bread is stale or the chicken unseasoned), or worse, unsafe and a risk for food poisoning, word spreads fast via social media and restaurants can quickly shutter.
Granted, taste can certainly be subjective, and not every complaint will warrant dramatic changes to a restaurant’s menu. However, keeping an ear open to feedback can help to curb issues of quality and save an establishment from early death.

3. Facilities Cleanliness

Waiter, there’s a fly in my soup!
Flies in the soup, rats in the kitchen, sticky tables and dirty bathrooms. Even broken faucets and leaky ceilings. Facilities issues like these can deter diners from even sitting down to order. A dirty, unkempt restaurant doesn’t just elicit disgust; it also shows diners that management doesn’t care enough to keep things clean and in working order. That can give off an awful first impression.

4. Environment / Ambiance

A lot goes into planning a successful restaurant: everything from the design of the chairs to the distance between tables plays an important role in customer comfort. When a restaurant fails to provide a comfortable environment for its diners -- maybe the music is too loud, the lights are too low, or the tables are wobbling -- it can turn a positive experience negative very quickly. Complaints can help restaurant owners adjust these important details to maximize comfort for those dining in.

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