"The Effortless Man", the new Pal Zileri FW23 Collection

For the Fall/Winter ‘23, Pal Zileri's advertising campaign presents a portrait of the contemporary man through the image and voice of four characters differing in age, lifestyle, job, and way of inter- preting the menswear.

The Brand's "Effortless Attitude", conceived as a relaxed personal style without forcing, create a portrait of the “Effortless Man”: a man who chooses his clothing favoring comfort, but also paying attention to style, that is never experienced as a "rule" to conform to, but as an expression of one's personality.

And precisely to allow each character to express their own style in the daily life, everyone had the opportunity to choose which looks from the collection to wear, enriching the narrative through their personal interpretation of the Pal Zileri’s wardrobe.

The lens is once again the one of the Milanese photographer Stefano Galuzzi, who has been colla- borating with the brand for several seasons now, that for this story has reworked his own stylistic code by adopting a more direct light through which he has built a reportage of daily life, telling us about the contemporary man.

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