Скачать или смотреть ALLIANCE CHALLENGES

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Despite the seductive strategic appeal of alliances, firms that seek to use them face substantial challenges. Not only do firms frequently report difficulties in managing alliances,7 4 alliances yield disappointing returns75 and high failure rates that are reported to be up to 70 percent in some sectors.76 For example, unexpected delays and other problems arising from Boeing's underperforming alliance to build and commercialize its 787 Dreamliner have inflicted significant damage in the marketplace (including considerably strengthening the competitive position of its rival, Airbus), along with billions of dollars in unanticipated losses.77 Some of the more important challenges to alliance success include alliance complexity, organizational control/oversight issues, and critical alliance knowledge gaps. ...