2. Andy King: How we inspired 60% of event participants to support long-term.

Many charities spend huge effort recruiting people to do fundraising events, but often fail to inspire them to become long-term supporters. In episode 2 of Fundraising Bright Spots, Rob Woods asks Andy King to explain how he went about solving this missed opportunity when he worked at East African Playgrounds.
The strategy was so successful that it was a major factor in the charity’s income growing three-fold in three years. Andy explains how he achieved a better understanding of the supporter’s perspective, in particular why they might want to stay involved, and how he used this insight to change the proposition they were offered at the end of their event. As a result, take-up soared from 1% to around 60% of event participants signing up to support in the long-term. He also explains how this strategy led to growth in trusts and corporate income as well as individual giving.